Spotify is playing a new tune at the top, recomposing its executive suite for the next phase of its journey. Founder Daniel Ek is stepping down as CEO to become the executive chairman, while Gustav Söderström and Alex Norström will take on the shared role of co-CEO.
This new composition will premiere on January 1st. It features Söderström, the master of product and technology, and Norström, the expert in business and harmony, leading the company in a duet. Their collaboration has already been a hit as co-presidents.
The company has noted that this is a formal arrangement of a piece that has been in performance since 2023. Ek explained that the new titles simply reflect the lead parts that Söderström and Norström have already been playing in the company’s operational and strategic performance.
As executive chairman, Ek will now act as the composer and conductor of Spotify’s long-term symphony. He will be focused on creating new and innovative musical scores, incorporating new instruments like AI and bringing the company’s music to new audiences around the world.
This recomposition of the executive suite is designed to create a more dynamic and resonant leadership sound. It allows for a powerful operational duet at the forefront, supported by the visionary compositions of its founding maestro.